TikTok has lifted a ban on the advertising account for the documentary “Musk” after acknowledging that the restriction was made in error, a U.S. spokesperson told Engadget. The platform said the account can resume posting provided the ads meet TikTok’s policies.
The nearly four‑hour film, directed by Alex Gibney and released by Bleecker Street, continues to spark debate. The Hollywood Reporter first reported that TikTok had suspended the account, citing a “repeated pattern of political content that violates its policies.” The ban came just before the documentary’s wider U.S. release.
“Musk” opened on October 9 in four theaters in New York and Los Angeles, earning roughly $70,000 in its opening weekend. The film expanded to additional theaters across the country on October 16.
Bleecker Street told The Hollywood Reporter it would appeal TikTok’s decision and seek to have it reversed. The documentary has faced similar promotional challenges on other platforms. Meta initially blocked trailer ads but later called the move an error and allowed the ads to run. YouTube also cleared the trailer after an earlier restriction.
In a separate matter, X, the social network owned by Elon Musk, has previously declined to run the documentary’s trailer, according to an earlier report from The Hollywood Reporter.