If you’re looking for a television that blends into your living space rather than dominating it, Samsung’s The Frame remains a popular choice. The newest 55‑inch model is now listed on Amazon for about $897.99, a discount of $402 that brings the price to a historic low. Bigger options are also on sale, including the brand‑new 98‑inch version, which is offered for $3,749.99 after a $1,252 reduction.
The 2026 edition of The Frame is largely unchanged from the previous year, but it does replace the external One Connect Box with built‑in ports, simplifying installation. As with earlier models, the screen features a matte, canvas‑like finish that mimics a real painting more closely than a glossy TV surface. A motion sensor inside the unit can tell when someone enters the room, automatically displaying artwork and adjusting brightness and color balance to match the ambient light.
Owners can tap into Samsung’s Art Store, which houses more than 5,000 pieces ranging from famous museum collections to works by independent creators. A full subscription costs $49.99 per year, though the service also supplies 30 new, rotating artworks each month at no extra charge. The box includes a wall mount and a black bezel; additional magnetic frame styles are sold separately for those who want a custom look.
While The Frame is praised for its aesthetic appeal, it is not positioned as a top‑tier picture performer. It may fall short for viewers who demand the brightest images, deepest blacks, and the most accurate colors. Nevertheless, it offers a 144 Hz refresh rate with variable refresh rate technology for smoother gaming, and supports HDR10 Plus and Dolby Atmos for a more immersive audio‑visual experience.
For a side‑by‑side look at the 2025 and 2026 models, see our Samsung The Frame comparison.