Roku’s Pro Series LX OLED televisions have entered the Amazon marketplace, offered in 55‑inch and 65‑inch sizes. The announcement follows Roku’s September reveal of its first OLED models, which marked a shift from the company’s long‑standing focus on lower‑cost QLED sets. At launch, the standard Pro Series OLED began at $999, while the newer LX line commands higher prices, with the 55‑inch version listed at $1,300 and the 65‑inch at $1,600.
Roku describes the LX models as its most sophisticated TVs to date. They feature a 144 Hz variable refresh rate, an upgrade from the 120 Hz found on the earlier Pro Series, a benefit for gamers who play fast‑paced shooters or action titles with complex physics. The displays are also brighter than the non‑LX OLEDs, deliver a broader color gamut, and use an advanced polarizer that cuts down on screen reflections.
The LX series includes a remote equipped with a rechargeable battery and hands‑free voice control, a step up from the standard remote. Both TV lines share a sleek new look, with an ultra‑thin metal bezel and a top half that is razor thin. As expected, they run Roku OS, come pre‑loaded with the platform’s full suite of streaming apps, and support Dolby Vision, HDR10+ and Dolby Atmos.
By Mariella Moon, Oct. 22, 2026, 9:00 am EST.