Plex, known for its platform that lets users share personal movie collections, is now moving into ticket sales for cinemas. The company aims to turn its strong content‑discovery tools into a revenue stream and broaden its reach beyond the traditional media‑server software.
In a new partnership with Fandango, the longtime ticket‑selling service that has operated since 2000, Plex will direct users who are searching for movies to stream toward purchasing tickets. The rollout begins today for Plex users in the United States. On the title pages of films that are currently showing in theaters, a Fandango ticketing button will appear, allowing a click‑through to Fandango’s site where users can view showtimes and buy tickets. The integration also incorporates Kochava for direct attribution, giving studios and advertisers clearer insight into how marketing campaigns and audience engagement convert into ticket purchases.
Fandango reports that it sells tickets for roughly 31,000 theater screens across the country. By tapping into Plex’s data—more than 100 million streaming decisions each month, along with user ratings and cross‑platform viewing habits—the ticketing partner hopes to better understand audience intent and improve its offering.