Netflix reassures investors as viewing hours decline, emphasizing monetization

Netflix says it will prioritize monetization even as reports show users spending less time on the platform. In its third‑quarter earnings release on Tuesday, the company listed stronger monetization among its key objectives, alongside efforts to enhance entertainment value and adopt new technology. While it did not detail specific tactics, Netflix said the focus will help the service “create member value that lets us occasionally raise prices, and increase advertiser demand.” The streamer also underscored plans to expand its slate of original series, live events and licensed content.