Instagram is pushing further into the living‑room space with the rollout of its Instagram for TV app on Apple TV. The company began testing a version of the service that highlights Reels, live streams and other video content formatted for larger screens in December of last year. In June, Meta added a range of new features to the app, which had already been released for Amazon Fire TV, Samsung Smart TVs and Google TV.
The latest expansion brings the app to Apple TV, though the announcement has been low‑key. MacRumors reported seeing an updated Instagram app in the App Store that listed Apple TV among its supported platforms on October 23. The full details were originally reported by The Verge.