Ask ChatGPT to recommend a brand in your industry and watch what happens. It may name your competitors, quote a review site you have never seen, or skip your business entirely. Millions of customers now ask AI assistants instead of search engines when they want a recommendation, and most brands have no idea what those assistants are saying about them. BrandSight AI, a new tool from Pakistani developer Nauman Rao, is built to answer that question: it tracks how ChatGPT, Gemini and Perplexity mention your brand, where you rank, and which sources they cite.
Step 1: Add Your Brand and Your Competitors
Start by adding your brand name, your website, and the competitors you are measured against. BrandSight AI runs a set of prompts across the major AI assistants, the same kind of questions a real customer would ask, such as which company to hire for a service or which product to buy in a category. The free plan covers one brand, so a small business can start with its own name and see the baseline before spending anything.
Step 2: Read Your Mentions, Position and Citations
The dashboard shows three things that matter. First, your mention rate: how often AI assistants name your brand at all, across the prompts tested. Second, your position: whether you appear first, in the middle of a list, or not at all. Third, your citations: the websites and sources the AI quotes when it talks about you. A brand with zero mentions and zero citations is effectively invisible in AI search. That insight alone is often the most valuable thing a first check reveals.
Step 3: Fix What the AI Gets Wrong
Once you can see the gaps, the fixes are practical. If AI assistants never cite your site, publish clear, factual pages about your services, pricing and results, because AI models favour sources that state facts plainly. If competitors are cited instead, look at which pages they link to and build better versions on your own site. If the AI describes your business inaccurately, update your profiles, listings and homepage copy so the public record is correct. BrandSight AI does not rewrite your content for you, but it shows exactly where to aim the work instead of guessing.
Step 4: Track Progress Week by Week
AI answers change as models update and new content appears, so a one time check is only a snapshot. Re-running the checks regularly shows whether your mention rate is rising, whether new citations appear, and whether a competitor is pulling ahead. For SEO agencies, this becomes a report they can show clients: a before and after that proves visibility work is paying off in the place customers actually ask questions now. For a startup founder, it is a weekly habit that takes minutes and replaces anxiety with a number.
Why AI Visibility Is the New SEO
Search is not disappearing, but the first answer is moving. When a customer asks an AI assistant for a recommendation, there is no page two to climb and no ten blue links to compete in. You are mentioned or you are not. Brands that track this early will shape how AI describes them; brands that wait will discover their reputation was written without them. BrandSight AI exists to put that check in reach of small teams, with a free plan to start and Pro at $19 a month and Agency at $49 a month for heavier tracking.
Find out what AI really says about your brand: brandsight-ai.coderao.com and run your first free brand check today.