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Apple’s “Pro and Tell” event on Oct. 28: What to expect

By CodeRao Tech Desk · October 24, 2026 · 2 min read
Apple’s “Pro and Tell” event on Oct. 28: What to expect

Apple has announced its third product showcase of the season, dubbed “Pro and Tell,” scheduled for Oct. 28 in Los Angeles. Unlike a typical consumer‑focused launch, the event will be a briefing aimed at members of the press and the creator community. While the company has not confirmed any specific announcements, industry chatter points to updates in the Mac and iPad lines.

The highlight is likely to be a new MacBook Pro that would become the first Mac with a touchscreen. Rumors suggest the device will be offered in 14‑inch and 16‑inch variants, similar to the current lineup, but with a redesign that could include thinner bezels, an OLED panel and a hole‑punch camera that uses a Dynamic Island instead of a notch. Bloomberg’s Mark Gurman reports the laptop could be slimmer and lighter than existing models, marking the most significant redesign since the 2021 MacBook Pro refresh. However, sources say the new MacBook will retain the M5 Pro and M5 Max processors rather than adopting the recently introduced M6 chip. If Apple waits for a faster model, the next major upgrade – potentially featuring M7 Pro and M7 Max chips – may not arrive until 2027. Pricing is expected to be higher than that of current MacBook Pros, positioning the new device as a premium addition rather than a direct replacement.

While the touchscreen MacBook may not get the M6, other Macs are slated to receive the chip. The M6, unveiled in August with the latest Mac mini, is rumored to appear in an entry‑level 14‑inch MacBook Pro, mirroring last year’s move to the M5 in a similar model. This version would likely keep the existing design, offering only the performance boost and improved efficiency of the M6. The iMac is also a strong candidate for an M6 upgrade, as the current 2024 model still runs on the M4. An M6‑powered iMac would bring a notable jump in CPU, GPU and Neural Engine performance, and could arrive with new color options while retaining its current chassis.

The iPad mini is also expected to receive a major refresh. Reports indicate the next generation will debut an OLED display, replacing the LCD panels used so far. If confirmed, the mini would join the iPad Pro as the only iPad models with OLED screens. The device is also rumored to be upgraded to the A20 Pro processor, the same chip found in the iPhone 18 Pro and iPhone Duo, addressing overheating issues that have plagued the current A17 Pro‑powered mini. Additional tweaks may include slimmer bezels, a repositioned front‑facing camera and, for the first time, some degree of water resistance.

All of these details remain unverified until Apple takes the stage on Oct. 28. The event promises to shed light on whether the company will indeed introduce a touchscreen MacBook, expand the M6 chip across its Mac lineup, and bring OLED technology to the iPad mini.