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AR

Snap hires Robert Downey Jr. as face of new AR glasses

By CodeRao Tech Desk · October 24, 2026 · 1 min read
Snap hires Robert Downey Jr. as face of new AR glasses

Snap has named Robert Downey Jr., the actor best known for playing Iron Man, as the latest brand ambassador for its Specs augmented‑reality glasses. The company gave him the title of “Chief Customer Experience Officer” for the Specs line and released a series of videos in which Downey demonstrates the device’s capabilities. In the clips he uses the glasses to receive a golf‑putt tip, practice drawing, and watch a private MMA match while in bed. One video shows him emptying a box marked “AI glasses” into a trash can, a jab at Meta’s smart‑glasses effort. As part of the partnership, Downey will work with the Specs team to explore how augmented reality can improve everyday life. The full story was published by The Verge.