Instagram is once again testing long-form video formats in an effort to attract creators who currently publish on YouTube, but the company has not yet determined how—or even if—it will pay them. After head of Instagram Adam Mosseri announced new features on Monday, many creators took to Threads and Reddit to criticize the platform’s lack of monetization options, especially when compared with YouTube’s revenue‑sharing model and performance‑based incentives.
Mosseri responded to the concerns in a Threads post yesterday, stating, “We understand the economics matter a ton, and are exploring multiple options to help long‑form creators get paid.” What those options might be remains uncertain.
Read the full story at The Verge.