Semrush is one of the best-known names in SEO, and its pricing page now leads with AI search visibility alongside its classic SEO toolkit. BrandSight AI is a smaller, dedicated tool that tracks only one thing: how often your brand is mentioned, and how it is cited, in AI answers from ChatGPT, Gemini, and DeepSeek. Both tools can tell you something about brand visibility, but their price tags sit in very different ranges. This post compares them on price alone, using only prices listed on each tool’s own site today.
Semrush prices, plan by plan
Semrush lists four self-serve plans on its pricing page, plus a custom Enterprise tier. The plans are:
- SEO: $139.95 a month, or $117.33 a month billed annually, with 5 websites to monitor, 500 keywords tracked daily, Position Tracking, Site Audit, and AI visibility reports
- Starter: $199 a month, or $165.17 a month billed annually, with the same SEO limits plus 50 AI prompts tracked daily, 1 domain for AI brand performance, and 300 AI visibility reports a day
- Pro+: $299 a month, or $248.17 a month billed annually, with 15 websites, 1,500 keywords tracked daily, historical SEO data, content optimization, and 100 AI prompts a day
- Advanced: custom pricing, with 40 or more websites, 5,000 or more keywords a day, unlimited AI prompts, API access, and team features
- Enterprise: custom pricing, arranged through the Semrush sales team
Semrush also lists a free plan at $0 a month, with limited tools. Annual billing saves up to 17 percent across the paid plans. Every paid plan includes one user, and extra users cost extra.
Prices as listed on Semrush pricing page, November 2026.
BrandSight prices, plan by plan
BrandSight AI lists a free tier and two paid plans:
- Free: $0, with 1 brand tracked, 5 search prompts, weekly auto-checks, OpenAI and Gemini models, and a weekly email visibility report
- Pro: $19 a month, with 5 brands, 50 search prompts, daily auto-checks, OpenAI, Gemini, and DeepSeek, plus competitor share-of-voice alerts
- Agency: $49 a month, with 20 brands, 200 search prompts, daily auto-checks, white-label executive reports, client CSV and JSON API export, and dedicated priority support
Prices confirmed on the BrandSight pricing page, November 2026.
Photo by Kekiwiyi / CC BY-SA 4.0
What the price gap means in a year
The gap shows up at the first paid step. BrandSight Pro at $19 a month costs $228 over a year, against $1,679.40 for Semrush SEO at $139.95 a month, a difference of $1,451.40. On annual billing, BrandSight Pro is still $228 a year, against $1,407.96 for Semrush SEO at $117.33 a month for 12 months. Even BrandSight Agency at $49 a month, $588 a year, costs less than half of Semrush SEO on annual billing. The tools do different jobs, because Semrush is a full SEO platform with site audits, keyword research, and content tools, while BrandSight only tracks AI search visibility, but for a team that only needs to know how its brand shows up in AI answers, BrandSight is the cheaper option by a wide margin.
Which tool fits which team
Semrush fits teams that need a full SEO platform and want AI visibility tracking added to keyword research, site audits, and content tools. BrandSight fits small teams, solo founders, and agencies that only need AI visibility tracking: brand mentions, citations, and share of voice across ChatGPT, Gemini, and DeepSeek, with daily checks and white-label reports on the Agency plan. If your main question is whether ChatGPT mentions your brand, BrandSight Pro at $19 a month answers it at a lower price than any Semrush paid plan. Check both pricing pages before you buy, because prices can change.
Related reading
- BrandSight vs Brand24: Price Comparison for AI Brand Visibility Tracking
- BrandSight vs Awario: Price Comparison for AI Brand Visibility Tracking
Try BrandSight free: start at brandsight-ai.coderao.com, and switch to BrandSight Pro when you are ready for daily checks on more brands, more prompts, and competitor share-of-voice alerts.