If you aren’t living under a rock with a bag over your head, you’ve likely seen or heard about the Rocco smart fridge. This retro‑styled wine cooler and mini‑fridge keeps a digital inventory of everything inside, letting you check its contents from anywhere. Former WIRED contributor Andrew Watman gave the device a 7 out of 10 in a 2024 review, noting that it lives up to its reputation as a statement piece. I own one myself and appreciate both its vintage charm and the ability to “see” inside without opening the door.
The fridge’s standout feature, aside from its playful color options—several new shades are slated to arrive soon—is its companion app. The app displays the items the fridge has scanned and lets you adjust lighting and temperature remotely. Watman was impressed by the range of drinks the unit identified, from an obscure OoMee algae‑infused beverage to canned Yaté yerba mate. In my own unit, I was surprised to find it could even differentiate between flavors of Kirkland Signature sparkling water.
Because my Rocco sits on the second floor, away from the main refrigerator, I didn’t expect how handy it would be to view its inventory at all times. I could plan exactly what to bring upstairs and avoid multiple trips. It’s also useful while I’m at the grocery store, letting me see what needs restocking before I leave.
The current promotion isn’t the deepest discount Rocco has offered, but it still provides $200 off the Graphite, Cream, Beige, and Green finishes. Buyers during the sale also receive a complimentary case of Laurel’s Lattes, a gut‑friendly dairy coffee drink that the fridge’s scanner can recognize.
This fall, Rocco introduced a lower‑priced model called the Essential, which is also on sale for $100 off. The Essential features a slimmer, more modern design compared with the rebranded Classic, holds 77 cans versus the Classic’s 88, and initially comes in Cream, Sage, and Graphite. It uses the same Sub‑Zero compressor as the original, reaching 34 °F, which Rocco calls “the coldest fridge we’ve ever made.” WIRED has a unit on the way for testing, so a comparative review should appear soon.