Awario is one of the established names in social listening, and many teams start their brand monitoring search there. BrandSight AI takes a different angle: instead of tracking social mentions alone, it checks how a brand shows up in answers from AI search tools such as ChatGPT, Gemini, and DeepSeek. This post compares the two tools on price alone, using only prices listed on each tool’s own site today.
Awario prices, plan by plan
Awario lists three plans on its pricing page, with a monthly billing price and a lower yearly billing price for each plan. On monthly billing the prices are:
- Starter: $49 per month
- Pro: $149 per month
- Enterprise: $399 per month
On yearly billing the prices are: Starter at $29 per month, Pro at $89 per month, and Enterprise at $249 per month. Awario describes the yearly option as saving up to 40 percent. Awario also offers a free trial with access to the Starter plan, allowing up to 3 alerts and up to 30,000 mentions, with no credit card needed to sign up. A custom plan is available by contacting Awario, but no price is shown for that option.
Prices as listed on Awario pricing page, November 2026.
BrandSight prices, plan by plan
BrandSight AI lists a free plan and two paid plans:
- Free: $0 per month, with 1 brand tracked, 5 search prompts, weekly auto-checks, and a weekly email visibility report
- Pro: $19 per month, with 5 brands tracked, 50 search prompts, daily auto-checks, and competitor share-of-voice alerts
- Agency: $49 per month, with 20 brands tracked, 200 search prompts, daily auto-checks, white-label executive reports, and client CSV and JSON API export
Prices confirmed on the BrandSight pricing page, November 2026.
Photo by Kekiwiyi / CC BY-SA 4.0
What the price gap means in a year
The gap is large at every tier. BrandSight Pro at $19 a month costs $30 a month less than Awario Starter at $49 a month on monthly billing. Over a year on monthly billing, that is $228 against $588, a saving of $360. On yearly billing the gap stays wide: BrandSight Pro at $19 a month costs $10 a month less than Awario Starter at $29 a month, which is $228 against $348 over a year. BrandSight Agency at $49 a month matches the monthly price of Awario Starter, yet it covers 20 brands, while Awario Starter is the entry tier. At the top end the difference is even larger: Awario Enterprise at $399 a month on monthly billing, or $249 a month on yearly billing, costs far more than BrandSight Agency at $49 a month. The two tools measure different things, so price alone does not settle the choice, but on the monthly bill BrandSight is clearly the cheaper option.
Which tool fits which team
The honest answer depends on what you need to monitor. Awario is a social listening tool, so if your main need is tracking mentions across social networks and the web, with alerts for your brand name and keywords, its Starter or Pro plan may be the right fit, and the free trial is a sensible way to test it. BrandSight AI is built for a newer question: when someone asks an AI assistant about your market, does your brand get mentioned, and in what position. If AI search visibility matters to your business, and you also want competitor benchmarking and agency reports, BrandSight Pro at $19 a month or Agency at $49 a month covers that need at a lower price than Awario’s plans. Either way, check the current pricing page of both tools before you buy, because prices and plans can change. A practical test is also worth your time: run the free trial or free plan of each tool on the same brand and compare the reports before committing to either monthly bill.
Try BrandSight AI free: start at brandsight-ai.coderao.com, and switch to BrandSight Pro or Agency when you are ready to track more brands with daily checks.