Car‑sharing platform Turo announced that it will begin flagging which Tesla vehicles on its marketplace are fitted with the automaker’s Full Self‑Driving (Supervised) system, commonly known as FSD. Hosts who list eligible cars will receive a complimentary one‑month trial of the software. Turo said it is working directly with Tesla’s API to confirm which cars have FSD activated.
The move follows Tesla’s recent update that more owners are purchasing the advanced driver‑assistance package. Last week the company reported that about 1.7 million customers worldwide have paid for FSD, out of more than 10 million Teslas produced to date. In North America, more than 75 percent of buyers who took delivery of a vehicle in the third quarter opted for an FSD subscription, a rise of roughly 20 percent from the prior quarter, even as overall U.S. sales have slipped.
Tesla has spent the past year reshaping many of its showrooms to emphasize FSD as a key selling point. CEO Elon Musk posted that the strategy is paying off, noting that “people are buying FSD with a car attached, not the other way around.” Finance chief Vaibhav Taneja added on the earnings call that customers are now asking, “Can we get into an FSD drive?” rather than specifying a particular model.
For Turo, the integration gives a boost to some of its most frequently rented cars. The company said Tesla’s Model 3 and Model Y rank as the third‑ and fourth‑most popular vehicles on its platform this year. “This integration further increases host earning opportunities as interest in self‑driving technology grows,” said Turo CEO Andre Haddad. “Most travelers have had limited opportunity to experience driver‑assistance technology, but the demand is clear. Our own research shows that 55 percent of Americans are interested in driverless technology for travel, rising to 71 percent for Gen Z. Turo’s marketplace model is uniquely positioned to close the gap between consumer curiosity and hands‑on access.”
Renters who book an FSD‑enabled Tesla through Turo will see cautionary language reminding them to monitor the system and be prepared to take control at any moment. They will also have the option to watch a tutorial created by Tesla. A screenshot from the Turo app reads: “When enabled, your vehicle will drive you almost anywhere with your active supervision, requiring minimal intervention.” Listings can be marked as “Self‑Driving,” according to another screenshot provided by Turo.
Sean O’Kane, senior transportation reporter, contributed to this story.